Rasha Dbeissy works as an Arts and Culture Director at Toada Consulting and has over 15 years of experience in curating cultural and creative experiences in arts and performance arts across institutional, educational, and large-scale cultural events. Throughout her career, her work has been defined by initiating and structuring cultural programs and platforms within existing models. She has contributed to the development of numerous cultural initiatives that translate artistic vision into public-facing experiences and institutional frameworks. Her expertise spans curation, performance-based programming, and narrative-led experiential design, with a strong focus on cultural credibility and audience engagement. In addition, she advises organizations on cultural positioning, strategic narratives, and the long-term value of arts and performance within creative and cultural ecosystems.